Promotional Products are ad specialty items, often branded with a logo or slogan, used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of marketing campaigns.
Promotional merchandise is used worldwide to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches.
Brand awareness is the most common use for promotional items.
Promotional items are also used to facilitate employee relations and events, create trade show traffic, and generate new customers; as well as in dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, safety education, customer referrals, and marketing research campaigns.
But the question is:
do promotional items work?
Promotional products have become a huge part of our everyday lives; from pens to apparel/hats, from tote bags to USB flash drives, most of us probably come into contact with at least one promotional item every day.
In fact, 73% of consumers use a promo product at least once a week with 43% of consumers using promo products at least once a day.
Not convinced? Here are some of the reasons why promotional products work:
POSITIVE IMPACT ON BRAND IMAGE
Today’s consumers expect brands to reach them on a personal level; recipients of promotional products have a significantly positive opinion of a business through:
- Increase in positive overall image
- More positive perception of the business
- Higher likelihood of recommending the business
- Higher likelihood of patronizing the business
ENHANCE MARKETING CAMPAIGNS
Adding a promotional product to the media mix generated favorable attitudes toward a print ad in all cases. The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand [Source: ppai.org].
SOME FACTS ABOUT PROMO ITEMS
- 89% of consumers can recall the name of an advertiser on a promotional product they received within the last 24 months.
- 53% of US consumers own branded drinkware.
- 63% of those who receive unwanted promotional products pass them to someone who can use it.
USB Drives are hot promo items
THE GIFTS THAT KEEP ON GIVING
58% of consumers keep a promotional product anywhere from one year to more than four years.
The main reason consumers keep promotional items is usefulness.
Promotional Items are Effective Marketing Tools that Help You Get Noticed and Get Results.
People love receiving promotional items, there is no denying it. Whether it’s a little boy playing with a yo-yo from the local bakery to a woman carrying a tote from her nail salon, promotional products are appreciated and welcomed in all walks of life. 90.4% reported either currently owning or possessing a promotional product received within the last 24 months.
The stats found in this article were taken from the ASI 2016 Impressions study, for more information please click here: ASI Impressions Study
With over 3000 suppliers, domestic and international, Underground Graphics is able to supply your company with every possible promotional product, allowing us to work with you in creating the most effective marketing campaigns for your brand.
Contact us today to see how promotional products can help you